- Announcement
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- Global
- Primary source
- Adobe Blog ↗
What changed?
The small interruptions in video work add up. Adobe’s September 8 update addresses one of them: leaving an edit to find or create missing material.
The company announced a Generative Media Tool for Premiere that creates video and sound effects inside the timeline. Music and soundscape generation are labelled beta. Adobe also introduced an AI Assistant in public beta for After Effects, intended to help with project organisation and technical tasks.
What should you keep in mind?
Availability and model choice matter here. The announcement includes both Adobe and partner models, so creators should check the applicable terms rather than assume every generated asset has identical usage rights.
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